DDG – building better brands (like the Blues Train)

Put simply, DDG builds better brands. The Blues Train is one of them. This Geelong and Melbourne-based brand strategy and implementation enterprise works with clients to help them make the most of their marketing efforts – online, offline and creatively. DDG developed the Blues Train website and has worked alongside the shake, rattle ‘n’ roll [...]

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Analytics – An afterthought? PART 3

Getting going with Google Analytics (GA) is relatively easy and despite its ultra low price tag (it’s free, compliments of Google) it is feature rich and a highly capable tool. Simply setup an account, grab the tracking code and drop it into your site – Job Done? Yes… well sort of! Doing the bare minimum provides a significant amount of information for very little work [..]

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Analytics – An afterthought? PART 2

Doing first what we used to do last! Thinking about some new strategies and smarter techniques for applying analytics within a strategic context, it occurred to me that perhaps analytics should actually be tackled to some degree right up front at the start of the project even before developing strategy. This idea may seem to [...]

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Analytics – An afterthought? PART 1

How often are analytics deployed as an afterthought to an online presence? It’s interesting looking at how our perspectives have matured over time as our online solutions become more strategically focussed. Analytics used to be an afterthought; the natural conclusion of another successful web project – plug in the Google Analytics code and launch the [...]

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Top Ten Social Media Tips

1. Thinking like an ostrich? Don’t bury your head in the sand! Instead LISTEN to what your customers are saying about you. Setup a Google Alerts account and start listening to what’s being said about your brand, your competitors, your industry. Conversations are happening whether you’re listening of not. 2. Jump in and get your [...]

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A Website or Online Presence?

When we speak of online presence, we mean much more than just having a website. A website is usually the starting point – the home base, your online head office. As in the offline world, building a brand and reaching a target market is tackled using a variety of coordinated approaches ranging from collateral development, [...]

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Build It, And They Will Come – Oh No They Wont!

You’ve heard the phrase “Build It, And They Will Come”! Many websites appear to be built on this mistaken assumption, a little like placing an advertisement in the Yellow Pages and waiting for the phone to ring. Sure the site may look nice and have some great content but unless it is underpinned by a [...]

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Which Tools Should I Use?

Ideally tools such as software products and online platforms will be used to make the running of your total online presence more efficient. They are never a silver bullet, but choosing the right tools can make all the difference in delivering a successful outcome. The wrong tools make the job harder and more time consuming [...]

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Measure and Evolve …

A key benefit of investing in online campaigns is that they can be measured and tracked in real time – unlike offline campaigns. Measurement should be designed into the solution, and not simply be an afterthought. As an example, most websites can be measured via Google Analytics; however the design and information architecture of the [...]

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Where are you on the Online Life Cycle?

An online presence is unique to each organisation, however the process is similar. This pattern we’ve consolidated into a framework called the Online Presence Maturity Model. The model communicates the following: Demonstrates that getting it right is a process of ongoing maturity. Involves making mistakes, running experiments, and collecting data. Most organisations generally need to [...]

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