This article is the continuation of my previous article, aimed at providing you truly actionable tips to help you define and implement an online strategy. If you’ve come straight to this one, I highly recommend heading back to catch the first one. In particular there’s one tip, so easy to implement, but so effective in [...]
Planning and reporting on your online communications for actionable results.
by Tim Davies on 22/05/2013 in Social Media, Strategy Development
Price: a race to the bottom where no one wins
by Fred Thompson on 22/05/2013 in Positioning
Price is not a differentiator any more and, to be honest, never really was. If you do make a decision to compete on price then you need to commoditise your product or service immediately. You will need to ensure that your model and focus is to be the cheapest and the most efficient and for [...]
How to take control of your digital strategy for measureable results.
by Tim Davies on 16/05/2013 in Social Media, Strategy Development
Today, I’m aiming to give you something of serious value. Something of genuine appeal for any business owner with a limited digital budget and burning desire to be successful in the digital space. Most importantly in writing this, my aim is to get someone (hopefully you) to take action. At least one step towards understanding [...]
Using LinkedIn to develop deeper engagement with your professional network.
by Tim Davies on 09/05/2013 in Social Media
Recently I’ve been doing a lot of thinking, research and reading on connecting people to brands. I analysed and presented on how Coca-Cola do this and the value of drawing your audience closer to your brand. Expanding on this, I’ve also discussed how understanding the permission an individual user has given you to connect with [...]
Website accessibility – your responsibility and how to strike the balance.
by Tim Davies on 06/05/2013 in Accessibility, Strategy Development, Web Development
You probably already know that by December 2014 it is a requirement for Australian Government (Financial Management and Accountability Act 1997) (FMA Act) agencies to conform to WCAG 2.0 Level AA standard (webguide.gov.au). And, after the first 2012 deadline you’re probably in one of two situations. 1) You’re now an accessibility Ninja and your website [...]
Why it’s important to have an accessible website.
by Tim Davies on 05/05/2013 in Accessibility, Web Development
Service and support for people with a disability is a hot topic in Australia at the moment, and for good reason. No one would argue improving the quality of life for this important group of Australians should be anything but a high priority. An important need for people living with a disability is equality of [...]
Customer service – someone’s lying
by Fred Thompson on 01/05/2013 in Positioning
I’m dumbfounded by how much I’ve been reading lately about customer service being a key differentiator. If I read one more article from a senior executive or so-called branding guru telling me so then I might just go insane. Customer service is simply not a key differentiator. Let me explain why. As an example, few [...]
[play music] SCOPING is not a dirty word… SCOPING is not a dirty word…
by Tim Davies on 26/04/2013 in Web Development
If I had a dollar for the number of times I’ve explained to clients why scoping is important, and why it costs their hard earned to come up with a quote for the job, well frankly…… I might have enough money for a nice bottle of scotch [a very nice bottle]. Although it’d be wonderfully [...]
Your logo … simply the icing on the cake.
by Fred Thompson on 16/04/2013 in Positioning
Being a creative, the last thing I want to do is talk down creativity, so don’t get me wrong here. Sure, a well-designed, highly creative, distinctive logo can make a big difference to your organisation. It can also make an imprint in people’s minds and last for decades. Over a long period of time, your [...]
Do you need a mobile website?
by Tim Davies on 11/04/2013 in Web Design, Web Development
It’s a straightforward question which has many marketers and business executives are seemingly too intimidated or too ignorant to confront. The reality is if you haven’t already assessed the need to go mobile in 2013, you’re probably already a step behind your competition. You’ve seen it yourself. People are on trains, in restaurants, on the [...]
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