Put simply, DDG builds better brands. The Blues Train is one of them.
This Geelong and Melbourne-based brand strategy and implementation enterprise works with clients to help them make the most of their marketing efforts – online, offline and creatively. DDG developed the Blues Train website and has worked alongside the shake, rattle ‘n’ roll team for some 10 years.
What could DDG and the Blues Train possibly have in common? You might be surprised.
Like the Blues Train, DDG has a loyal local following of clients who have stuck around for the good times and who are still benefiting from what the business has to offer, year after year.
Thanks to longevity and consistency, both businesses enjoy a broader reputation, too, attracting clients from beyond the region, interstate and even further.
Both DDG and the Blues Train were founded in the mid-1990s on industry expertise, complimentary skills and a vision to do things differently. There are real people behind and working in the businesses … no faceless men in this mix.
“When Fred Thompson (Creative Director) and I established DDG in 1995, we could only imagine how far we’d come in 17 years,” said Jonathan Roberts, DDG’s Co-founder and Managing Director.
“We didn’t foresee the twists and turns our business would take, evolving from our origins as an advertising/design agency into web development then growing and contracting to fit the demands of our market. It’s been quite a ride!”
“In 1998, Jim Thompson joined Fred and I as a DDG director and currently heads up our online division.”
DDG has assembled a team of creative and savvy professionals who have also stood the test of time in an industry where burnout and cynicism are common.
“We’ve created a great culture here where we take our projects very seriously, but not ourselves,” said Jon. “We relax and have a bit of fun without compromising our service level.”
Over the years, DDG has attracted diverse clients and worked with impressive brands of all sectors and size.
“We credit DDG’s success to our ability to frame and deliver effective strategies and quality collateral that build brand vision into brand equity, “ explained Jon.
“We strive to make our clients’ experience with DDG something extraordinary. Just as you will never forget the buzz of a night on the Blues Train, we expect our clients to be energised by their DDG experience. We achieve that by creating real brand value for them.”
“Partnering for the long haul with enterprises like the Blues Train means we can develop long-term strategies, monitor and measure them and then respond.”
“We like to think that we’re part of the success of the Blues Train and that they’re part of our success. We’re proud to count the Blues Train as a valued client and to consider Hugo and his team as great friends.”
