TweetIt’s a straightforward question which has many marketers and business executives are seemingly too intimidated or too ignorant to confront. The reality is if you haven’t already assessed the need to go mobile in 2013, you’re probably already a step behind your competition. You’ve seen it yourself. People are on trains, in restaurants, on the [...]
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DDG – building better brands (like the Blues Train)
TweetPut simply, DDG builds better brands. The Blues Train is one of them. This Geelong and Melbourne-based brand strategy and implementation enterprise works with clients to help them make the most of their marketing efforts – online, offline and creatively. DDG developed the Blues Train website and has worked alongside the shake, rattle ‘n’ roll [...]
Would you build a house without a plan?
TweetImagine asking a builder to build you a new house without knowing exactly what you want and without architect’s drawings or building plans. Perhaps you would tell him: “I want it to look really cool, modern and a bit like the one next door but not like the one across the road.” You want doors [...]
What is your website doing today?
TweetIf your online presence is not a dynamic part of your marketing and business strategy, then your website probably isn’t doing much at all. If it’s not carefully-designed, constantly current or easily reachable then it could actually be working against you. Today, having a website is regarded as a given for almost every organisation. Yet [...]