TweetYou probably already know that by December 2014 it is a requirement for Australian Government (Financial Management and Accountability Act 1997) (FMA Act) agencies to conform to WCAG 2.0 Level AA standard (webguide.gov.au). And, after the first 2012 deadline you’re probably in one of two situations. 1) You’re now an accessibility Ninja and your website [...]
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[play music] SCOPING is not a dirty word… SCOPING is not a dirty word…
TweetIf I had a dollar for the number of times I’ve explained to clients why scoping is important, and why it costs their hard earned to come up with a quote for the job, well frankly…… I might have enough money for a nice bottle of scotch [a very nice bottle]. Although it’d be wonderfully [...]
Do you need a mobile website?
TweetIt’s a straightforward question which has many marketers and business executives are seemingly too intimidated or too ignorant to confront. The reality is if you haven’t already assessed the need to go mobile in 2013, you’re probably already a step behind your competition. You’ve seen it yourself. People are on trains, in restaurants, on the [...]
4 reasons visitors won’t turn into goal conversions.
TweetWhen I think of leading users to your conversional goals, I picture a funnel. All visitors start at the top of the funnel. The funnel always has holes – reasons visitors will leave without the lead conversion achieved. By its very nature the funnel leads its contents (in this case our visitors) to a very [...]
4 ingredients when writing for the web.
TweetYou are about to start quickly scanning this article for words, phrases and ideas that jump out. Why? Because that’s what users do online and you’re probably too busy to dedicate more time to it and the last thing you want to read is a lot of irrelevant marketing guff padding out a page. You’re [...]
Resourcing your website development.
TweetFor a successful website launch it’s critical you dedicate the time and attention the project requires and deserves. So, you’re working with an experienced digital agency and you’ve been through due process and have a documented strategy for your online presence. You have a clear idea of what it is you’re trying to achieve and [...]
Scope Creep – the extra sauce on the side.
TweetScope creep exists because it’s impossible to define absolutely everything within the ‘scope’ of a project. Insert: If any web project managers out there want to dispute that comment, feel free. Show me ANY project you’ve completed where a client hasn’t asked at least once ‘can we just make this small change….’ and I’ll introduce [...]
DDG – building better brands (like the Blues Train)
TweetPut simply, DDG builds better brands. The Blues Train is one of them. This Geelong and Melbourne-based brand strategy and implementation enterprise works with clients to help them make the most of their marketing efforts – online, offline and creatively. DDG developed the Blues Train website and has worked alongside the shake, rattle ‘n’ roll [...]