Tag Archives: SEO

A Website or Online Presence?

by Jim Thompson on 25/01/2011 in Social Media, Web Design, Web Development

TweetWhen we speak of online presence, we mean much more than just having a website. A website is usually the starting point – the home base, your online head office. As in the offline world, building a brand and reaching a target market is tackled using a variety of coordinated approaches ranging from collateral development, [...]

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Measure and Evolve …

by Jim Thompson on 09/12/2010 in SEO, Social Media, Web Development

TweetA key benefit of investing in online campaigns is that they can be measured and tracked in real time – unlike offline campaigns. Measurement should be designed into the solution, and not simply be an afterthought. As an example, most websites can be measured via Google Analytics; however the design and information architecture of the [...]

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